Transparency

Learn more about our impact-driven approach and how we ensure the long-term sustainability of the trees we plant.

Our Impact so far

Growing agroforestry systems, healthy forest and fruit trees in collaboration with local communities of the Global South.

3,200,000+
Trees planted so far
32,000
Days of work provided in the Global South
~70,400
tons of CO2 sequestration potential per year
16,000,000
square meters of forest restored

Why plant trees?

Sustainability is no longer an option, rather the only way forward for companies, individuals and all of humanity. At GROW MY TREE, we provide tree-planting solutions for businesses that are both easy to implement and affordable, allowing you to achieve your sustainability goals. Why? Because trees are a natural miracle! They absorb CO2 from the air and use it as an energy supplier for wood, roots, leaves or needles. Thus, a tree can convert about ~ 22 kg of CO2 into oxygen per year through photosynthesis.

In Germany, individuals emit approx. 9,600 kg of CO2 per year * through consumption, food, travel and energy usage. If everyone planted enough trees to offset their lifetime CO2 emissions, CO2-induced climate change could be reduced enormously! We must all work together to secure a fair future for our Planet A and all of humanity, as we believe that climate change can still be solved & businesses can serve as multiplactors for positive impact!

Tanzania team trip: March, 2022

Why plant trees with GROW MY TREE?

At GROW MY TREE, the planting of every single tree is certified. This is to provide absolute transparency so that you can be 100% sure that your trees are actually being planted. This process is a crucial part of our GROW MY TREE methodology and is implemented together with our local partners. The following is also included in your tree package:

  • Raising the seedlings with the support of local smallholders and villagers.
  • Planting the seedlings.
  • Long-term care and monitoring of the growing trees.
  • Support of holistic projects "beyond the tree" with social impact.

Our process in 4 easy steps

Choose your preferred tree-planting bundle

You can choose from a range of tree-planting bundles or combine them to suit your needs.

Your investment goes into our project portfolio

Each project is adhering to strict sustainability criteria while ensuring local fit.

Our local partners implement the project on the ground

You support established projects which thanks to you can create greater impact.

We ensure long-term sustainability

Our projects are monitored and evaluated on a on-going basis.

What sustainability principles do we use to select our projects?

For each impact product, we support a wide range of organisations - as long as they are in line with the six criteria we have established:

Impact First

We only support projects that create proven and long-term impact in their territory, particularly for marginalised groups. We channel resources to projects where the need is highest.

SDGs & the three pillar fit

The Sustainable Development Goals are our framework. For each project, ecological, social and economic principles are pursued simultaneously. It is about people, planet and profit.

Bottom-up approach

All projects involve local communities, listening to their concerns and  giving help to self-help. Cultural traditions are strictly considered.

Ethical codex

Only projects partner with high ethical standards and fair wages are chosen after a careful due diligence performed by our transparency team.

Education & awareness building

All projects seek to counter the incentives which led to the problem in the first place by building awareness around sustainability.

Sustainability in-house

Our project partners own the project implementation. We support them with guidance, monitoring & evaluation.

Where

Where are our project partners located and what do they focus on?

Our projects

Beyond planting trees or collecting plastics, the ripple effect of our impact products on local communities has the power to transform the lives of thousands of people in the Global South.

Tanzania

Tree planting in Tanzania enables women and children to access educational programs.

India

Tree planting in India enables a stable income stream to local farmers.

Peru

Forests were restored in the mountain regions in Peru.

Our Impact Report highlights how we planted millions of trees, collected tons of plastic, created employment, and significantly expanded our global impact through partnerships and education.

Impact Report 2025

How do we ensure long-term sustainability of our impact products?

Our 7-step approach ensures that the right projects are selected and long-term impact is created. We work closely with our project partners to tackle challenges together and maximize impact.

Helping companies handle complex ESG regulations

We know that putting sustainability at the heart of your business can be challenging. Our white paper helps you navigate the complex regulatory landscape around sustainability in an easy way.

92%
of young talents look for companies that prioritises sustainability
48%
increase in sales when businesses communicate sustainability efforts

Who supports us along the way?

We have an active Impact Brain Board made of experts in the areas Ecology, Ethics, Regenerative Business, Investment, and Circular Economy. They review our work, keep us informed of scientific and technological developments and help us shape our strategy.

Emily Bayley
Head of ESG, Private Sector | World Economic Forum
Prof. Dr. Andreas Suchanek
Professor of Business Ethics HHL | Wittenberg Center
Anthony Kimaro, PhD
Tanzania Country Representative | World Agroforestry
Dr. Leland Werden
Restoration Ecologist at the ETH Zurich | Crowther Lab
Ladeja Godina Kosir
Founder & Executive Director | Circular Change & Co-chair of CG ECESP
Philipp Buddemeier
Founder & CEO at Better Earth | Author                                                                                        

We partner & network with the most relevant sustainability players in the market:

Where and how are trees planted?

Planting a tree through GROW MY TREE means supporting reforestation projects with a social impact. Our mission would not be possible without our inspiring tree-planting partners who are doing the hard work on the ground! This is how it works:

  • The trees are being planted in collaboration with our partners in the Global South.
  • The effect of planting a tree for the compensation of CO2 emissions and climate protection is given worldwide regardless of where emissions are caused and emitted.
  • In nurseries, the trees are initially sown and raised to small plants.
  • The seedlings are planted in collaboration with local farmers and generate income and employment opportunities.
  • The villagers protect their new forests in their own interests.
  • The sustainability of every individual project is very important to us.

Tree planting and the global transformation

Planting trees is our passion and we are firmly convinced that this work is an essential pillar in the globally necessary transformation towards a more sustainable world. At the same time, we are aware of the criticism regarding the planting of trees against climate change and have dealt with this intensively.
Our position on this is: Planting trees allows actors (both individuals and companies) in our global system to neutralize their CO2 emissions. However, this does not mean that planting trees replaces more conscious consumption or necessary legal environmental restrictions.
We have to change on all levels and tree planting is an important lever that helps slow down climate change. At the same time, it empowers local populations to use their own resources sustainably and thus build a new model of global collaboration.

FAIR - What we pay attention to in choosing projects

When choosing supported sites, we attach great importance to the content of the projects and the local social conditions. We reduce extreme poverty and restore healthy ecosystems by planting trees in cooperation with our partners. This is important to us:

Help to self help

Generation of positive multiplier effects through the creation of long-term training and employment opportunities via cooperating with local smallholders and villagers.

Ownership

The planted trees belong to the farmers and not GROW MY TREE. Thus, a current planting of trees serves as a basis for sustainable income generation for the local population.

Cultural awareness

Cultural traditions and needs of local communities are strictly taken into account.

Biodiversity fit

Only native tree species will be planted to protect the local flora and fauna to guarantee the long-term survival of trees.
Impact Report 2025

White Paper: From ESG to Impact

Putting sustainability at the heart of your business can help you improve performance and attract and retain the best talent. Our white paper helps you navigate the complex regulatory landscape around sustainability, ESG and SDGs and shows you how to combine external and internal impact.

Framework for net positivity • Building your internal SDG portfolio • Building your awareness SDG portfolio • Several use case examples

Fill form & Download White Paper

Sustainability Networks & Partnerships

Since October 2021 GROW MY TREE has been committed to the UN Global Compact corporate responsibility initiative and its principles in the areas of human rights, labour, the environment and anti-corruption.

GROW MY TREE is a proud member of B.A.U.M. e.V. whose mission is to sensitize companies, municipalities and organizations to the concerns of preventive environmental protection as well as the vision of sustainable management and to support them in the ecologically effective, economically sensible and socially just implementation.

GROW MY TREE, as a green tech company, is always looking for new tech solutions and is in exchange with many universities as well as with the Greentech Alliance.

In addition, GROW MY TREE works with CarbonSpace, one of the most prominent players in the field of CO2 visualization of ecosystems, to constantly evaluate the CO2 values of reforestation projects and feed the values back to universities.

Criticism, questions, suggestions? We want to start the conversation with you!

Transparency is an absolute priority for us: If you have any questions or suggestions, please feel free to share your thoughts with us via business@growmytree.com. We strive to answer all concerns promptly and take your comments seriously - as we want to achieve great things: Saving our Planet A and creating a better future together.

Below, we have already summarised and responded to some common criticisms:

Question 1: Isn't planting trees just like a sales of indulgences - good conscience for cash?

We hear this criticism very often - and it is justified where planting trees increases climate-damaging consumption patters, according to the motto "I planted a tree, now I'll drive to the supermarket 50 metres away". Therefore, we say clearly that planting trees is only one lever of many in the fight against climate change. This in no way replaces a rethinking of consumption - everyone is still called upon to shape their own lives as green as possible. That is why we provide many useful tips for sustainable living in everyday life for you in our blog.

Of course, hardly anyone manages to live "perfectly". Moreover, we in the Global North have a historically much higher CO2 footprint than people from Africa or Latin America, for example. Unfortunately, a change in our own consumption behaviour is not enough to compensate for the damage we have already caused. Therefore, planting trees is a way for us to do something good right now on our way to CO2 neutrality and a globally fairer world. And this in countries where, in addition to the positive effect on the climate, poverty can also be reduced and future poverty-related deforestation of existing primeval forests can thus be counteracted.

Question 2: Shouldn't we rather ensure that existing forests are protected than plant new trees?

No question - the primeval forest must be protected and the planting of new trees does not justify cutting down existing forests! Fortunately, through our work, we can now create mixed forests whose permanent existence is assured. At the same time, by simultaneously planting agroforestry species, we manage to minimise the incentive to clear existing forests. By allowing smallholders to use the stock of new avocado or mango trees, for example, we counteract the main cause of illegal deforestation: Existential poverty. At the same time, the local communities learn how the topic of sustainability can be implemented in such a way that they also benefit from it and that climate protection and economic development are not opposites.

Question 3: Shouldn't you be a not-for-profit if you really just want to plant trees?

We believe that profit orientation ensures that more creative solutions are found, things run as efficiently as possible and are oriented towards growth. Therefore, we want to build a performance-oriented and competitive organisation that can best pursue our main goal: to plant as many trees as possible. To make tree planting as popular, easy and versatile as feasible, we invest in marketing, sales, software, technology and processes. This idea of innovation requires investments that we want to raise via our profit orientation. We believe that with this strategy we can ultimately plant more trees than pure non-profit organisations which are often dependent on donations and where inefficient structures, a lack of creativity and a lack of performance culture prevail in some places. Your money does not end up in bureaucratic structures (as is unfortunately the case with some non-profit organisations) nor does it end up in exorbitant salaries. Instead, it goes into the expansion of our technology, offers, marketing & sales and thus fully into our mission to plant as many trees as possible. In addition, we have decided to donate 50% of all possible profits to sustainability research and reforestation.

We think that every non-profit organisation also has its role to play and that every customer should decide for themselves which offers suit them best. The main thing is that as many people as possible are inspired to plant trees and thus invest in a more sustainable future right now.

* Sources : Federal Ministry for the Environment and Nature Conservation, Statista, ETH Zurich, European Environment Agency, Federal Environment Agency, Ecopassenger.