Why plant trees?

Sustainability is no longer an option, rather the only way forward for companies, individuals and all of humanity. At GROW MY TREE, we provide tree-planting solutions for businesses that are both easy to implement and affordable, allowing you to achieve your sustainability goals. Why? Because trees are a natural miracle! They absorb CO2 from the air and use it as an energy supplier for wood, roots, leaves or needles. Thus, a tree can convert about ~ 22 kg of CO2 into oxygen per year through photosynthesis.

In Germany, individuals emit approx. 9,600 kg of CO2 per year * through consumption, food, travel and energy usage. If everyone planted enough trees to offset their lifetime CO2 emissions, CO2-induced climate change could be reduced enormously! We must all work together to secure a fair future for our Planet A and all of humanity, as we believe that climate change can still be solved & businesses can serve as multiplactors for positive impact!

Tanzania team trip: March, 2022

Why plant trees with GROW MY TREE?

At GROW MY TREE, the planting of every single tree is certified. This is to provide absolute transparency so that you can be 100% sure that your trees are actually being planted. This process is a crucial part of our GROW MY TREE methodology and is implemented together with our local partners. The following is also included in your tree package:

  • Raising the seedlings with the support of local smallholders and villagers.
  • Planting the seedlings.
  • Long-term care and monitoring of the growing trees.
  • Support of holistic projects "beyond the tree" with social impact.

Where and how are trees planted?

Planting a tree through GROW MY TREE means supporting reforestation projects with a social impact. Our mission would not be possible without our inspiring tree-planting partners who are doing the hard work on the ground! This is how it works:

  • The trees are being planted in collaboration with our partners in the Global South.
  • The effect of planting a tree for the compensation of CO2 emissions and climate protection is given worldwide regardless of where emissions are caused and emitted.
  • In nurseries, the trees are initially sown and raised to small plants.
  • The seedlings are planted in collaboration with local farmers and generate income and employment opportunities.
  • The villagers protect their new forests in their own interests.
  • The sustainability of every individual project is very important to us.

Tree planting and the global transformation

Planting trees is our passion and we are firmly convinced that this work is an essential pillar in the globally necessary transformation towards a more sustainable world. At the same time, we are aware of the criticism regarding the planting of trees against climate change and have dealt with this intensively.
Our position on this is: Planting trees allows actors (both individuals and companies) in our global system to neutralize their CO2 emissions. However, this does not mean that planting trees replaces more conscious consumption or necessary legal environmental restrictions.
We have to change on all levels and tree planting is an important lever that helps slow down climate change. At the same time, it empowers local populations to use their own resources sustainably and thus build a new model of global collaboration.

FAIR - What we pay attention to in choosing projects

When choosing supported sites, we attach great importance to the content of the projects and the local social conditions. We reduce extreme poverty and restore healthy ecosystems by planting trees in cooperation with our partners. This is important to us:

Help to self help

Generation of positive multiplier effects through the creation of long-term training and employment opportunities via cooperating with local smallholders and villagers.


The planted trees belong to the farmers and not GROW MY TREE. Thus, a current planting of trees serves as a basis for sustainable income generation for the local population.

Cultural awareness

Cultural traditions and needs of local communities are strictly taken into account.

Biodiversity fit

Only native tree species will be planted to protect the local flora and fauna to guarantee the long-term survival of trees.

White Paper: From ESG to Impact

Putting sustainability at the heart of your business can help you improve performance and attract and retain the best talent. Our white paper helps you navigate the complex regulatory landscape around sustainability, ESG and SDGs and shows you how to combine external and internal impact.

Framework for net positivity • Building your internal SDG portfolio • Building your awareness SDG portfolio • Several use case examples

Fill form & Download White Paper

Sustainability Networks & Partnerships

Since October 2021 GROW MY TREE has been committed to the UN Global Compact corporate responsibility initiative and its principles in the areas of human rights, labour, the environment and anti-corruption.

GROW MY TREE is a proud member of B.A.U.M. e.V. whose mission is to sensitize companies, municipalities and organizations to the concerns of preventive environmental protection as well as the vision of sustainable management and to support them in the ecologically effective, economically sensible and socially just implementation.

GROW MY TREE, as a green tech company, is always looking for new tech solutions and is in exchange with many universities as well as with the Greentech Alliance.

In addition, GROW MY TREE works with CarbonSpace, one of the most prominent players in the field of CO2 visualization of ecosystems, to constantly evaluate the CO2 values of reforestation projects and feed the values back to universities.

Criticism, questions, suggestions? We want to start the conversation with you!

Transparency is an absolute priority for us: If you have any questions or suggestions, please feel free to share your thoughts with us via We strive to answer all concerns promptly and take your comments seriously - as we want to achieve great things: Saving our Planet A and creating a better future together.

Below, we have already summarised and responded to some common criticisms:

Question 1: Isn't planting trees just like a sales of indulgences - good conscience for cash?

We hear this criticism very often - and it is justified where planting trees increases climate-damaging consumption patters, according to the motto "I planted a tree, now I'll drive to the supermarket 50 metres away". Therefore, we say clearly that planting trees is only one lever of many in the fight against climate change. This in no way replaces a rethinking of consumption - everyone is still called upon to shape their own lives as green as possible. That is why we provide many useful tips for sustainable living in everyday life for you in our blog.

Of course, hardly anyone manages to live "perfectly". Moreover, we in the Global North have a historically much higher CO2 footprint than people from Africa or Latin America, for example. Unfortunately, a change in our own consumption behaviour is not enough to compensate for the damage we have already caused. Therefore, planting trees is a way for us to do something good right now on our way to CO2 neutrality and a globally fairer world. And this in countries where, in addition to the positive effect on the climate, poverty can also be reduced and future poverty-related deforestation of existing primeval forests can thus be counteracted.

Question 2: Shouldn't we rather ensure that existing forests are protected than plant new trees?

No question - the primeval forest must be protected and the planting of new trees does not justify cutting down existing forests! Fortunately, through our work, we can now create mixed forests whose permanent existence is assured. At the same time, by simultaneously planting agroforestry species, we manage to minimise the incentive to clear existing forests. By allowing smallholders to use the stock of new avocado or mango trees, for example, we counteract the main cause of illegal deforestation: Existential poverty. At the same time, the local communities learn how the topic of sustainability can be implemented in such a way that they also benefit from it and that climate protection and economic development are not opposites.

Question 3: Shouldn't you be a not-for-profit if you really just want to plant trees?

We believe that profit orientation ensures that more creative solutions are found, things run as efficiently as possible and are oriented towards growth. Therefore, we want to build a performance-oriented and competitive organisation that can best pursue our main goal: to plant as many trees as possible. To make tree planting as popular, easy and versatile as feasible, we invest in marketing, sales, software, technology and processes. This idea of innovation requires investments that we want to raise via our profit orientation. We believe that with this strategy we can ultimately plant more trees than pure non-profit organisations which are often dependent on donations and where inefficient structures, a lack of creativity and a lack of performance culture prevail in some places. Your money does not end up in bureaucratic structures (as is unfortunately the case with some non-profit organisations) nor does it end up in exorbitant salaries. Instead, it goes into the expansion of our technology, offers, marketing & sales and thus fully into our mission to plant as many trees as possible. In addition, we have decided to donate 50% of all possible profits to sustainability research and reforestation.

We think that every non-profit organisation also has its role to play and that every customer should decide for themselves which offers suit them best. The main thing is that as many people as possible are inspired to plant trees and thus invest in a more sustainable future right now.

Tanzania team trip: March, 2022

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To understand how we can best work together, please give us some information about  your request. We will get in touch with you as soon as possible and look forward to working with you!

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* Sources : Federal Ministry for the Environment and Nature Conservation, Statista, ETH Zurich, European Environment Agency, Federal Environment Agency, Ecopassenger.